Google Business Profile has added features faster than most business owners can track. Messaging, booking, product catalogs, Q&A, performance insights, and AI-generated summaries are all live and influence how customers evaluate a business.
The data reinforces the urgency: complete Google Business Profiles receive seven times more clicks than incomplete ones.
Google Business Profile categories determine which searches trigger the listing. The primary category carries the most weight. Secondary categories expand reach. Choosing generic categories like “Business” wastes the opportunity to target specific service searches.
Review response strategy matters for rankings. Google has confirmed that responding to reviews signals engagement. Responses should reference the specific service provided and the location, which reinforces keyword relevance naturally.
The team at LocalSurge builds websites, optimizes Google Business Profiles, and deploys AI tools for local businesses across Sioux Falls and the surrounding metro.
Photos on Google Business Profile generate significant engagement. Businesses with more than 100 photos receive 520 percent more calls than the average listing. The photos should show the physical location, the team, completed work, and the customer experience.
LocalSurge offers free consultations for local businesses looking to evaluate their website, SEO, and online reputation.
